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Kidscase was founded in 2000 in Amsterdam, The Netherlands, as a small independent company by designer Jacqueline van Nieuwkerk and marketer Merel Verbrugge. Their intention was to design collections that fitted the lifestyle of individualistic and modern parents and their children. Right from the launch of their first collection in 2001, their simple fashion-forward style, their eye for detail in design, their choice of colors and edgy color combinations attracted attention. It was an immediate success with a number of pioneering children’s boutiques in The Netherlands and Belgium.