As a mama to her own cheeky babe, Hailey Card knew firsthand how difficult it could be to find quality baby products that tick all the boxes – beautiful form, great function and a fair price. She began thinking about pacifiers back in 2016. At the time, everything on the market seemed purely functional. Their aesthetics were okay, not great, and she was surprised parents didn’t have better looking options. After all, this is something that sits right in the middle of your baby’s face! The idea was simple enough – create a terrific pacifier that’s a complement, not a distraction. She was sure she could do it. Fast forward four years, filled with lots of sweat and many tears, and we think they've finally done it. At Loui, they believe that you can have it all. Their pacifiers are made of the highest quality material – a buttery soft, non-toxic medical grade silicone – and the cherry on top? They’re cute as a button. You and your babies absolutely love them.