One month before Sharon Oved became pregnant with her first child about 18 years ago, her mother, then age 46, was diagnosed with breast cancer. The news was devastating for Sharon and her entire family. By the time little Arielle was born, she had heard and read extensively about the benefits of breastfeeding, for both mom and baby. As such, she set a goal for herself to nurse her daughter and future babies until they turned one year old. Finding it difficult to do so discreetly in public, Sharon created a nursing cover for her own personal use. Five years later, she began selling the nursing covers and L'ovedbaby eventually grew to include a full line of quality baby products. Thirteen years later L’ovedbaby is recognized for their award-winning products.